THE RIGHT TO PROTECTION OF PERSONAL DATA IN THE DIGITAL ENVIRONMENT: NATIONAL AND INTERNATIONAL ASPECTS
Abstract
The article is devoted to a comprehensive analysis of the right to personal data protection in the digital environment, taking into account national and international legal standards, which is particularly relevant in the context of intensive digitalization, the growing influence of online platforms, and the spread of artificial intelligence technologies. The paper highlights the theoretical foundations and evolution of the institution of privacy and identifies the key principles of personal data processing, including legality, proportionality, purpose limitation, minimization, accuracy, and transparency. It analyzes Ukrainian legislation in the field of data protection, outlines its gaps, and assesses its compliance with international regulations. Particular attention is paid to the risks arising from the use of big data, AI algorithms, automated profiling, and the activities of global digital platforms, which pose new challenges to privacy and information security. The article formulates recommendations for improving the national personal data protection system and further aligning Ukrainian legislation with European standards.
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